The non-life insurance market in India has witnessed a remarkable transformation in its distribution dynamics over the past nine years. This article, ‘India General Insurance Distribution Dynamics: The Rise of Insurance Brokers,’ analyses nine years of performance data across various distribution channels (excluding health insurance).
Brokers have emerged as leaders, driven by their advisory expertise, technical knowledge, and technological advancements. While direct business has excelled in specialised segments, significant opportunities remain untapped in personal insurance. Individual and microinsurance agents, with the right focus on technology and underserved segments, can play a pivotal role in enhancing penetration.
Read the full article in Linkedin to explore these insights and understand how collaboration across all channels can reshape India’s general insurance landscape.
India General Insurance Distribution Dynamics: The Rise of Insurance Broker